ATLANTA, July 31, 2007 – It’s lights, camera, action as Delta Air Lines (NYSE: DAL) and American Express launch a new travel contest, the "SiteSeer Challenge," where the travel adventures of five competing teams of two are captured on video and the public votes for the ultimate SiteSeers on the airline’s web site at delta.com/challenge. The winning team will receive a grand prize travel package including one million SkyMiles® and 400,000 Hilton HHonors Points.
Delta and American Express will send contestant teams who progress in the SiteSeer Challenge to as many as four international cities served by Delta over several four-day weekends to film competing videos. All five teams departed for the first destination, Budapest, Hungary on July 26. The other three destinations will be revealed immediately before the remaining teams depart for the next round of competition. The participating teams will complete various activities that highlight these destinations and capture their travel adventures in each city on video. The videos will be posted online at delta.com/challenge for the public to view and vote for their favorite team and video. The team with the fewest votes will be eliminated as the remaining teams prepare to travel to the next destination to complete a new video. The last team standing wins.
“Delta’s SiteSeer Challenge is a fun way to bring a few travelers and the online public to some of the most incredible international destinations we serve,” said Mark Krolick, Delta’s managing director of Worldwide Marketing Communications. “Our website, delta.com, will enable visitors from around the world to view the videos and vote for the ultimate travel team."
At-home viewers can receive bonus miles by participating in the SiteSeer Challenge. Customers can receive 250 bonus miles for voting in each round and an additional 1,000 bonus miles if they vote in all four rounds, for a total of 2,000 bonus miles. Also, to celebrate Delta’s first ever SiteSeer Challenge video competition, American Express® Cardmembers can earn double flown miles on all American Express ticket purchases at delta.com between July 25 and Sept. 30. Terms and conditions apply. Enroll between July 25 and Sept. 19 at delta.com/challenge.
The five travel teams include: Gwamnisum and Chiwuzo Okwumabua, Team O, from East Point, Ga.; Renee Sherbert and Jackie Kellet, Carolina Cops, from Mauldin, S.C.; John Crow and Stephanie Ryan, Steph and Crow On the Go, from Atlanta; Clarence and Margaret Waterfall, The Waterfalls, from Ogden, Utah; and, Joel and Stephen Levinson, Awesomest Brothers, Dayton, Ohio natives who now reside in Los Angeles and New York City, respectively.
The public viewing and voting period begins on Aug. 6 at delta.com/challenge and ends on Sept. 19 when the final two competing videos are posted for viewing. The winner will be announced in late September. Complete voting windows are:
Budapest videos: Aug. 6-8
Destination 2: Aug. 20-22
Destination 3: Sept. 3-5
Destination 4: Sept. 17-19
Delta Air Lines offers customers service to more destinations than any global airline with Delta and Delta Connection carrier service to 333 destinations in 57 countries. With more than 60 new international routes introduced in the last year, Delta has added more international capacity than all other U.S. airlines combined and is the leader across the Atlantic with flights to 36 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers nearly 700 weekly flights to more than 60 destinations. Delta's marketing alliances also allow customers to earn and redeem SkyMiles on nearly 15,000 flights offered by SkyTeam and other partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide codeshare partners, Delta offers flights to 479 worldwide destinations in 105 countries. Customers can check in for flights, print boarding passes and check flight status at delta.com.
Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe that welcome American Express-branded Cards. American Express Company is a leading global payments, network, travel and banking company founded in 1850. For more information, please visit www.americanexpress.com.
No purchase required for voting bonus. The voting portion of the Challenge is open to legal residents of the 50 United States and District of Columbia, 18 years of age or older. Travel and voting dates are subject to change. Consumer voting for Contestant Team videos begins on 8/6/07 and ends on 9/19/07. Visit www.delta.com/challenge for the Official Rules. If you register to vote as a SkyMiles Voter, you can receive 250 bonus SkyMiles for voting in each of the four scheduled voting periods, plus you can also receive a bonus of 1,000 bonus SkyMiles if you vote in all four voting periods. All SkyMiles program rules apply. To review the rules, please visit delta.com/memberguide.