ADWEEK, a popular weekly advertising trade publication first published in 1978, recently announced Tim Mapes, Delta's Senior Vice PresidentMarketing, was chosen as the winner of the magazine’s 2015 Brand Genius Award in the travel category.

Now in its 26th year, the Brand Genius Award stands as the marketing world’s ultimate honor. Each year, a distinguished panel of senior editors and select industry experts convene to identify the most creative, colorful and successful examples of brand building in 10 categories.

“This award clearly acknowledges that Tim represents one of the best and brightest minds in marketing,” said Glen Hauenstein,Delta's Executive Vice President and Chief Revenue Officer. “He’s strategic, innovative and creatively deploys the full arsenal of marketing tactics to produce measurable results. We all congratulate him for this extraordinary recognition.”

Winners demonstrate not only unique ideas and a willingness to break with convention – but have successfully advanced their brand’s image despite formidable competition and a challenging business climate.

“This award clearly acknowledges that Tim represents one of the best and brightest minds in marketing,” said Delta's Glen Hauenstein, Delta's Executive Vice President and Chief Revenue Officer. “He’s strategic, innovative and creatively deploys the full arsenal of marketing tactics to produce measurable results. We all congratulate him for this extraordinary recognition.”

Brand Genius Award winners have in the past 12 – 18 months: 1) played a key leadership role in developing and/or growing a brand; 2) conceived and/or led the development of a truly innovative marketing campaign; 3) deployed a full progression of marketing tactics to maximum affect; and 4) proved the value of his or her marketing vision by producing measurable results in terms of fiscals, customer counts or other useful metrics.

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