Delta’s desire to be "a force for global good" continues to gain strength in Los Angeles.
The Motion Picture & Television Fund, a well-known L.A.-based charity that benefits members of the entertainment and production industry in times of need, announced today it will partner with Delta to provide an emergency assistance travel program for members of the Hollywood community and their families.
The program will provide flight vouchers to industry members or immediate family members who experience a medical emergency or must travel to undergo medical treatment.
"We really are here for people in the industry who experience a momentary hard time, whatever that looks like for them," Ken Scherer, CEO of MPTF Foundation, told The Hollywood Reporter in a story published today.
"The film and TV industry gives so much to Delta," said Ranjan Goswami, Vice President – Sales, West. "These vouchers will be available for MPTF to use. It can be a medical emergency, it can be a family emergency, it can be a host of things. For those who can't afford [to travel when they need to], this is meant to help."
Jeffrey Katzenberg, CEO of DreamWorks Animation and chairman of the MPTF Foundation, said in a release, "I can’t think of a better way for Delta to impact the lives of those working in the entertainment industry than to partner with MPTF to provide support in times of crisis and need."
The emergency program builds on Delta's ongoing partnership with MPTF, which also includes employee volunteer efforts and sponsorship support of the foundation's fundraising events — "The Evening Before," "The Night Before," and others — that bring together Hollywood’s film and TV talent to raise money and awareness for MPTF’s mission.
Saturday, Delta will return for its second year as a presenting sponsor for MPTF’s “The Evening Before,” at which industry members celebrate the evening before the Emmy Awards. Last year’s event raised more than $2 million for MPTF.