Delta's message to customers returning to the skies: Never underestimate the small things in life.
In Delta's newest brand campaign – "Thinking Small" – viewers are led through an emotional journey, acknowledging the big things we've dealt with over the past year and recognizing it's the little things that got us to where we are at today. It showcases Delta's unique point of view and shows travelers they can trust the airline when they are ready to travel again.
Ending with a powerful declaration, the iconic voice of Viola Davis reminds viewers that, while the world may have changed over this past year, Delta remains committed – in ways big and small – to getting customers back out into the world safely.
"While 2020 impacted each of our lives in varying ways, it's important to step back, reflect on and take pride in knowing that together, and through small yet meaningful actions, we continue to accomplish and overcome big things," said Molly Battin, Delta's S.V.P. – Marketing Communications. "The phrase 'people before profits' to some might seem just like words, but to Delta, it's woven into the fabric of who we are as a brand. It's a mindset that has guided every decision we have made for the past 14 months, and moving forward, as we work to keep our customers and employees safe."
"Thinking Small" is Delta's latest campaign to inspire confidence in travelers as they get back out into the world, while staying true to the company's mission of connecting the world better than anyone. The brand campaign will run on broadcast, digital and social channels throughout the summer.