‘NY is GO’ campaign takes off across Empire State
New Yorkers take pride in being, well, New Yorkers. It’s a place where everyone walks faster, talks faster and simply goes faster. Everyone’s pursuing what’s next -- the next idea, the next job, the next audition. And Delta's latest TV spot pays homage to a New York that never stops, while highlighting the airline’s own role in helping customers get to that next big thing.
The spot, titled “Threshold,” was shot at iconic New York locations like Radio City Music Hall and Citi Field and debuts this week as a cornerstone of the launch of the new “NY IS GO” brand campaign rolling out across the state.
An accompanying print campaign features a four-page cover wrap in the New York Daily News and upstate ads in Buffalo, Syracuse and Rochester newspapers. Radio, digital and out-of-home advertising will continue to appear in the coming weeks.
Delta is New York’s largest carrier and has invested more than $2 billion in New York City’s airports during the past six years, leading the way in improving the traveler experience for a growing number of New York passengers – more than 27 million in 2015. The airline offers more than 500 peak-day departures to more than 130 destinations worldwide from its hubs at New York’s LaGuardia Airport and John F. Kennedy International Airport. And Delta is deeply embedded in the New York community, acting as the official airline of the Yankees, Mets, Knicks, Rangers, Madison Square Garden, Food Bank for New York City and the Whitney Museum, with partnerships with more than 40 community organizations.
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