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LONDON – The world’s first Prosecco-dispensing billboard delighted Londoners this week as Delta celebrated the launch of the Italian sparkling wine for international Main Cabin customers.

Push For Prosecco London promotion
The “Push for Prosecco” pop-up has been residing exclusively in the U.K. capital for two days, offering a taste of Delta to customers and the public. People simply press the call bell – reminiscent of on-board service - and a glass of fizz appears before them guaranteed to invoke the holiday spirit.

“We have been working hard to elevate the in-flight experience throughout the aircraft and serving Prosecco in the Main Cabin is another differentiator for us,” said Shane Spyak, Delta’s Vice President – Sales for the Europe, Middle East, Africa and India region. “Britain is reportedly the world’s largest consumer of Prosecco so it’s a natural fit for us to launch our new international offering in the heart of London.”

Delta first offered Avissi Prosecco on domestic flights for Main Cabin and Delta Comfort+ customers this summer before rolling it out internationally in the fall. The move is part of the airline’s ongoing enhancement of its in-flight services; this autumn, Delta became the first U.S. global carrier to offer free mobile messaging at 30,000 feet, enabling passengers to stay connected and exchange real-time messages in flight.