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The holiday shopping season started with a slump for brick-and-mortar retailers, but the opposite was true for And strong sales of gift cards helped fuel the success.

Compared to 2014, the website and mobile saw sales jump 3 percent on Black Friday while Cyber Monday sales climbed 5 percent – shattering all previous Black Friday and Cyber Monday records. Gift card sales increased 43 percent on Black Friday and 17 percent on Cyber Monday.

This year, has revamped its gift card program by introducing the airline’s first interactive gift guide.

The guide, now available through the “Delta Gift Guide” Instagram handle, helps customers give the gift of travel by pinpointing the perfect destination for anyone, whether it’s a relaxing beach vacation in Hawaii or hiking through Yosemite National Park.

The pitch is for shoppers to consider giving loved ones an experience as opposed to the conventional sweater, tie or fruitcake.

“With Delta offering flights to 327 locations across six continents, you can give the ‘gift of go’ to practically every dream destination,” said Laura McGill, Specialist - Delta Marketing. “Everyone has a place that speaks to them, and the Delta Gift Card is the one present that can take them there.”

To get the guide started, there are 12 different traveler profiles to choose from, including “Foodie,” “Thrill seeker,” “Man of Leisure” and even one for the whole family.

From there, customers can tap through a plethora of travel ideas, from exploring the best roller coasters in the U.S. to eating under the stars on an African safari or skiing in the Alaskan wilderness.

To give someone the “gift of go”, visit Gift cards can be used toward airfare at, at the airport, through Reservations or by phone with Delta Vacations. 

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