Rhonda Crawford is Senior Vice President – Global Distribution & Digital Strategy for Delta Air Lines, and President & CEO of Delta Gift Cards, Inc. She is responsible for Delta’s omnichannel distribution across third party and direct channels, from Expedia to Google, to the award-winning Fly Delta app, delta.com, kiosks and gate displays. Rhonda has more than 25 years of corporate experience in eCommerce, digital strategy, social media and corporate communications, as well as brand and reputation management and integrated marketing.

Before joining Delta in 2014, she began her career in financial services at USAA where she held numerous roles over the course of her tenure, leading employee, member and public communications, and Digital Strategy & Operations. She built USAA’s industry-leading social media strategy and growing presence in online banking, and was responsible for launching its digital and social marketing functions.

Rhonda holds a master’s in Communications Management from Syracuse University’s Whitman School of Business and Newhouse School of Communication, and a bachelor’s degree from Trinity University. She is a member of Phi Kappa Phi, the Golden Key International Honour Society and is also an Accredited Business Communicator (ABC) with the International Association of Business Communicators.