Editor's Note: This story was updated on Sept. 6.
Bombas got its start after the company's co-founders learned that socks — a simple wardrobe staple for many — are the most requested clothing item in homeless shelters, but the least donated. Since then, the sock company, which has a "buy one, give one" model, has donated more than 20 million pairs of socks to the homeless community across the United States.
During the month of September, Delta One customers will receive a free pair of Bombas dress socks in their in-flight amenity kits — and with each pair given on board, another will be donated on the ground. As part of the partnership, Bombas will donate 300,000 pairs of their specially designed donation socks to Covenant House, which provides care and vital services to homeless, abandoned, abused, trafficked and exploited youth throughout the country.
Bombas has a long-standing partnership with Covenant House, providing socks and support to many of their locations. Delta also supports Covenant House facilities in cities across the country, and provides volunteer support throughout the year to help homeless youth escape the streets. Each November, Delta leaders participate in Covenant House's Executive Sleep Out where business leaders from all over spend a night on the streets in solidarity with homeless youth.
"When our Delta One customers put on their Bombas socks, they'll know that they are playing a role in answering the needs of Covenant House shelters across the U.S.," said Mauricio Parise, Managing Director of Product Development. "This partnership is just one example of how we're making a difference by directly connecting an elevated experience for our customers with our commitment to make the world better and more connected."
Earlier this summer, Delta announced upgraded amenity kits across cabins, including new and improved TUMI kits in Delta One that reduce environmental waste by removing the plastic wrapper.
In addition to upgraded amenity kits, more onboard enhancements are coming soon, like refreshed ear buds and headsets, to further demonstrate the airline's commitment to creating a best-in-class experience all customers can look forward to.
Delta's refreshed amenities are part of the airline's multi-billion dollar investment in the overall customer experience. In the past several years, the airline has made significant enhancements to the Main Cabin experience including a wholly reinvented international Main Cabin experience to debut this fall, free Main Cabin meals on select domestic coast-to-coast routes, free mobile messaging, free in-flight entertainment, upgraded Main Cabin snacks, the addition of sparkling wine, access to Wi-Fi on nearly all flights and refreshed Flight Fuel food-for-purchase options. Recent upgrades to the Delta One in-flight experience include the introduction of seasonally rotating, chef-designed Delta One menus with the option to pre-select first choice of entree, an Alessi-designed collection of serviceware and more.
Delta and Bombas showed their continued support for Covenant House through career mentorship volunteer opportunities at the organization’s locations in Atlanta and New York.
"I can't thank our friends at Bombas and Delta Air Lines enough for coming together in this compassionate, creative way to help our young people at Covenant House," said Covenant House President Kevin Ryan.
During the event, Delta and Bombas employees hosted mock interviews with Covenant House young adults where they learned soft skills such as how to give a firm handshake, introducing yourself, maintaining eye contact and body language. Employees also shared interview tips and career advice with the youth to prepare them for future employment opportunities.