Each October, Delta hosts its annual campaign for the Breast Cancer Research Foundation to encourage employees worldwide to raise money and generate awareness for the fight to end breast cancer.
With so many breast cancer research charities in the U.S., some wonder why Delta chose to partner with BCRF 11 years ago. Well, wonder no longer: here are the top three reasons Delta partners with BCRF in the pursuit of eradicating breast cancer.
1. BCRF puts its money where the research is.
In 2015-2016, BCRF will award $48.5 million in annual grants to more than 240 scientists from top universities and medical institutions around the globe. BCRF has funded 8,657,920 hours of research since 1993 and supports more than 230 scientists on six continents. In addition, $5.4 million has been committed to the international Founder’s Fund project focused on metastasis.
2. BCRF is a top-rated nonprofit.
BCRF is the highest-rated breast cancer organization in the U.S. with an A+ rating from Charity Watch and 4 out of 4 stars from Charity Navigator. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation's most fiscally responsible nonprofits.
3. BCRF advances the world's most promising research to eradicate breast cancer.
Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $550 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. Since its inception, BCRF has raised more than half a billion dollars for lifesaving research. Through a unique and streamlined grant program, it seeks out the brightest minds in science and medicine and gives them the necessary resources to pursue their best ideas. As a result, researchers are able to make discoveries and design new approaches to address all aspects of breast cancer.
Since 2005, Delta employees, customers and their friends and family members have raised more than $9.2 million for BCRF, including last year’s $1.3 million. The collective contributions have funded the vital work of 37 different research projects over the years and five worldwide researchers for the 2015-2016 year.
To further raise awareness and support for breast cancer research, Delta employees will wear pink uniforms and sell pink products, including pink lemonade and pink headsets, onboard and in Delta Sky Clubs throughout October. Proceeds from the airline's pink products will benefit BCRF.
Pink boutiques are also open across the system with various items on sale for Delta employees to purchase with all proceeds going toward BCRF.
Additional information about Delta’s campaign is available on delta.com/bcrf.