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(Literal) Tons of Mom's Day flower power

If your mother resides in the Atlanta, Minneapolis/St. Paul or Honolulu areas, the chances are very, very good the floral token of your appreciation for her flew Delta before you ordered it.  If she lives elsewhere, the chances are still good her bouquet was carried by the widget.

Because more than 196 tons of flowers--that’s upwards of 393,000 pounds--has moved across much of the U.S. via Delta Cargo since April 27.

“The below wing team here is used to seeing thousands of parcels during this time of year, and they all know they’re headed somewhere to make the moms out there feel special,” said Rose Tatleman, an Airport Customer Service Performance Leader in Fort Lauderdale. “As with all Cargo, we ensure it’s shipped properly and timely.”

FLL Aircraft Load Agent Dennis Carmona scans several dozen parcels of flowers bound for MSP this week.

Why so many? Shippers of flowers say that customers demand a wide-array of Mother’s Day flora in volume, color and variety. And the showier the better. In contrast, Valentine’s Day demand tends to revolve around just one type. Yes, that would be the rose.  

“The below wing team here is used to seeing thousands of parcels during this time of year, and they all know they’re headed somewhere to make the moms out there feel special,” said Rose Tatleman, an Airport Customer Service Performance Leader in Fort Lauderdale

And if 196 tons of this lucrative Mother’s Day staple seems like a lot, that’s because it is. Delta Cargo says this season’s flower-power is up 26 percent compared to the same period in 2014. Colombia is a top flower exporter to the U.S. to the ports of Miami and Fort Lauderdale, where they eventually meet up with Delta aircraft for the next leg of their journey to Mom.

“Our customers depend heavily on Delta for excellent customer service when we’re given the opportunity to move these time-sensitive shipments,” said Tammy Dinneen, Delta Cargo Account Manager – South Florida. “We certainly appreciate the hard work and dedication of the Cargo Operations and ACS teams during this very busy flower shipping season.” 

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