From altitude to arrival: Delta’s new campaign honors Team USA’s journey to Milano Cortina 2026

Delta is honoring the extraordinary journey of Team USA athletes as they prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026.   

As the Official Airline of Team USA, Delta’s new campaign for the Olympic and Paralympic Winter Games begins with intention — celebrating the determination, resilience and spirit that define these athletes and the shared DNA between Delta and Team USA: a commitment to reaching great heights.

Delta’s brand spots: stories of strength, commitment and meaning 

Making its TV premiere during the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026, “Altitude” celebrates the reason Team USA trains at high altitudes. Training at such great heights is proven to strengthen athletes’ hearts, lungs and overall resilience. The film mirrors the visual arc of a Delta flight to Milan — rising, soaring and descending — as a powerful metaphor for the heights both Delta and Team USA strive to reach.

Next, “Commit to Fly” captures the significance behind Team USA checking in for the flight to Milan. One tap that signifies a commitment to the monumental journey ahead: a single instant that brings years of planning, training and dreaming into reality. The notification transports us to the heart of the competition, where the PING becomes the rhythmic backbone of the track. This Paralympics-focused film bridges two worlds — who athletes are before they compete and who they become when they do — showing how Delta’s role is not simply to fly Team USA to Milan, but to give meaning and purpose to this journey.

Finally, “What We Carry” unpacks what Team USA brings with them to Milan. Not just bags, but intangible experiences, emotions and support. The film is shot from left to right, using the motion of a baggage claim carousel, to show that what they carry is much bigger and more meaningful than luggage. 

From memories and training to the weight of a nation, the spot serves as a reminder that nothing is more important than what Team USA brings with them. 

Connecting fans to the Games: Delta’s social storytelling

Delta is bringing the excitement of the Olympic and Paralympic Winter Games to life across social platforms with content that celebrates Team USA and the journeys that define them. From behind-the-scenes moments to athlete-driven storytelling, every piece of content is designed to connect fans to the Games in authentic and inspiring ways.

Delta is featuring an interview series that reimagines the travel experience. Hosted by Serena Kerrigan, the first episode features Delta Team USA athlete ambassador Lindsey Vonn, offering an intimate look at her preparation for what could be her final run on her favorite course in Cortina d’Ampezzo. Each episode mirrors the cadence of a journey — from check-in to final boarding. 

Throughout the Games, Delta will share exclusive content including athlete spotlights, hype videos and day-in-the-life features. Fans can also expect unique storytelling that honors Paralympic athletes’ perseverance and intention, reinforcing Delta’s commitment to meaningful journeys. 

Team USA athlete content onboard 

Delta x Team USA original content will be featured in a dedicated Delta Studio collection on our more than 165,000 seatback screens, giving customers an immersive way to connect with the spirit of the Olympic and Paralympic Winter Games during flight. This curated experience includes exclusive programming such as All in With Team USA, which spotlights athletes’ personal stories, and Behind the Scenes: Team USA, offering a closer look at the preparation and passion that fuel performance. Customers can also enjoy Peak Energy, a playlist designed to capture the intensity and excitement of competition, along with Where Champions Fly, a hype video that celebrates the journey to Milano Cortina.

To further share the spirit of Team USA with customers, Delta’s beloved flight map will feature the Milano Cortina 2026 custom Team USA livery, ensuring that every mile flown reflects the pride and purpose behind the partnership.

Bringing the look of the Olympic Winter Games to life across key cities

Delta is extending the spirit of Milan beyond the airport with bold brand creative in major cities. Featuring dynamic visuals inspired by the intention and resilience of Team USA, the campaign celebrates the athletes while reflecting Delta’s commitment to elevating every journey.

Customers and Team USA fans will see this creative in New York, Boston, Los Angeles, Atlanta and Seattle bringing the excitement of the Winter Olympics to life across streets and skylines.

Team USA out of home images