- Global carrier is entering into a multi-year deal to become the official airline and travel partner of the National Women’s Soccer League.
- Working with the Women’s Sports Foundation, Delta will build an Athlete Ambassador Program to provide mentorship between professional and collegiate athletes and young women.
Delta Air Lines is announcing new partnerships with the National Women’s Soccer League and Women’s Sports Foundation, furthering its support of women’s athletics.
Delta’s engagement with women’s sports continues to grow as the airline champions female athletes and opportunities for mentorship and engagement. The airline also is broadening its existing sponsorships with the University of Georgia, Georgia Tech and Duke to support more women’s teams and will work with their athletic departments to develop programs that benefit female athletes’ personal and professional development.
“These new partnerships align with Delta’s commitment to invest in and support equity for women,” said Molly Battin, S.V.P. -- Global Brand Marketing at Delta. “Female athletics are historically less funded than their male counterparts, and through these new agreements, Delta will provide significant investment and meaningful programming to these organizations. We look forward to partnering with the league and their athletes on and off their field of play.”
Delta Serving as First Airline Sponsor of The National Women’s Soccer League
Beginning this year, Delta will pair up with the National Women’s Soccer League as the Official Airline and Travel Partner of the NWSL, NWSL Championship and other league-led events. This is the league’s first airline sponsor.
Through this relationship, Delta will support the NWSL through fan engagement events and cobranding opportunities. Additionally, Delta will work closely with leaders in the league and their partners to support and develop women’s empowerment programs and new diversity, equity & inclusion initiatives.
This agreement represents Delta’s first major sponsorship of a women’s professional league and its first national league sponsorship deal.
“We’re proud to welcome Delta to the NWSL family and look forward to working together to continue bringing about meaningful change in women's soccer and sports as a whole,” said NWSL Chief Revenue Officer Mitch Poll. “Delta is a leading ambassador of empowerment and inclusion and we’re excited to see what this partnership will accomplish in the coming years.”
Delta Teaming up with Women’s Sports Foundation to Support the Athlete Ambassador Program
Delta is partnering with the Women’s Sports Foundation to support its Athlete Ambassador Program. Founded by sports icon Billie Jean King, WSF serves to unlock the possibilities in every girl and woman through the power of sport. The Athlete Ambassador Program harnesses the power of elite women athletes to spark change in young girls in local communities through physical activity, education, engaging discussion and mentorship.
Delta will focus on its efforts on WSF’s Athlete Ambassador Program within markets including its key markets of Atlanta, Detroit, Los Angeles, Minneapolis-St. Paul, New York, Salt Lake City and Seattle. Programming will include a variety of events such as educational panels, collaborations with community partner organizations, celebrations of tent-pole moments, in-person sports clinics and volunteer opportunities for both Delta employees and members of WSF.
This partnership kicked off in February with a virtual event highlighting the 2022 Winter Games, featuring Olympic and Paralympic WSF Athlete Ambassadors including current WSF President Meghan Duggan, three-time ice hockey Olympic medalist, World Champion and New Jersey Devils (NHL) manager; and figure skating Olympic gold medalist and five-time U.S. national championships medalist Sarah Hughes.
“Our Athlete Ambassador Program is a vital part of the Women’s Sports Foundation work and impact,” said Meghan Duggan, WSF President. “You can never overestimate the power of a role model. Connecting young girls with champion athletes – to learn from and be inspired by – can have such a profound effect. We are grateful for partners like Delta who understand the value of mentorship and back it up by investing in it.”
Along with its work with women’s sports leagues and organizations, Delta will continue to support female athletes through its role as the Official Airline of Team USA for Beijing 2022, Paris 2024, Milan Cortina 2026, and Los Angeles 2028.