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How you can support breast cancer research fundraising

The BCRF Delta plane.

Every October, Delta raises money to support research projects through the Breast Cancer Research Foundation. Since our partnership began in 2005, Delta has raised over $20 million and funded 80 research projects.

Some ways you can support Delta’s BCRF fundraising efforts include:

On Board

Customers can donate hands-free by sliding cash or gift cards into a plastic bag provided by the cabin crew that will later be collected by flight attendants wearing gloves. To maximize fundraising potential, Delta accepts cash (including most major foreign currencies) and gift cards on board.

In addition, during the month of October, 20% of proceeds from all on-board sales will go to the Breast Cancer Research Foundation to support researchers. Whether you order a pink drink on board or a Flight Fuel box, you’re supporting our efforts to carry us closer to a cure.


Available year-round, customers and employees can donate to this year’s BCRF fundraising efforts on and through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide. 

This year, the Pink Boutique is once again virtual. Customers can purchase discounted co-branded Delta and BCRF merchandise, including a BCRF/Delta mask, through the online store. Proceeds from purchases on the Pink Boutique shop directly benefit BCRF. 

Also, Delta employees can create their own BCRF fundraising URL to share on social media for friends and family to donate to BCRF. 

This is Delta’s 16th year supporting BCRF, a nonprofit organization committed to achieving prevention and a cure for breast cancer. Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation is the largest private funder of breast cancer research in the world. They invest in a wide range of research — from prevention to metastasis — because each area of investigation informs another, propelling us toward the solutions we urgently need

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