If you’re flying Delta during Breast Cancer Awareness Month, expect to see lots of pink on board and in airports as employees rally around raising money for a cure. 

Throughout its 19-year partnership with the Breast Cancer Research Foundation, Delta has raised $28 million for life-saving research and supported 112 research projects.

"I continue to be amazed by the passion of our people and generosity of our customers as they come together to support BCRF’s mission,” said Kristen Manion Taylor, S.V.P. of In-Flight Service and a breast cancer survivor. “This cause resonates with so many, and we’ll continue fighting until we find a cure.” 

In 2024 alone, an estimated 310,720 women and 2,790 men in the U.S. will be diagnosed with breast cancer. Each year, Delta customers and employees are instrumental to fundraising efforts. 

“The way Delta has woven BCRF into its culture is especially meaningful,” said Donna McKay, BCRF President & CEO. “It’s not just the pink uniforms or the extraordinary fundraising, it’s the genuine commitment that Delta employees have to advancing research. With Delta’s dedication, we are shaping a future where no one has to hear the words ‘you have breast cancer.’”

Keep reading for ways you can support this month, on the ground or in the air. Donations can be made all year round at delta.com/BCRF. 

ON BOARD 

For the entire month of October, 25% of proceeds from all on-board food and beverage purchases will be donated to BCRF. Customers can also donate directly to BCRF while on board with credit and debit cards only. Flight attendants will collect donations throughout the month. 

Drink pink with these special offerings on domestic flights, complimentary for customers in First Class, Delta Premium Select and Delta Comfort+ and for purchase in Main Cabin: 

• Minute Maid Pink Lemonade: A twist on something sweet, Classic Minute Maid Pink Lemonade is made with real lemons for a deliciously sunny, smile-inducing taste that truly refreshes.  
   
• Pink Sky Specialty Cocktail: A combination of Du Nord Vodka, Minute Maid Pink Lemonade and a splash of cranberry juice, this refreshing drink supports real change.  
   
• Une Femme Sparkling Wines:  Une Femme is back to support breast cancer research with “The Callie” sparkling rosé and “The Betty” sparkling wine.

ONLINE 

Throughout October and year-round, customers can donate funds by visiting delta.com/BCRF and miles through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide. 

Customers can also shop pink at the Pink Boutique, offering co-branded Delta and BCRF merchandise like shirts, socks and even jewelry. All proceeds from the Pink Boutique directly benefit BCRF. 

BCRF’s grant recipients depend on our support to make discoveries, mount clinical trials and keep their labs in full operation all year long. Carry us closer to the cure by supporting BCRF today.  

Founded in 1993 by Evelyn H. Lauder, the Breast Cancer Research Foundation (BCRF) is the largest private funder of breast cancer research in the world. By investing in the best minds in science to examine every aspect of the disease from prevention to metastasis —and fostering cross-disciplinary collaboration — BCRF is accelerating the entire field and moving us closer to the answers we urgently need to be the end of breast cancer.