Los Angeles, the City of Angels, is not just a place. It's an ever-evolving experience with something for everyone. This dynamic, sprawling metropolis is endlessly captivating, offering new and returning visitors an abundance of exciting opportunities to explore and enjoy. Whether you're drawn to Hollywood's glitz, the thriving arts scene, the culinary delights, or all the above, LA is your best destination.
Delta and LATAM’s first Joint Venture route for the Brazilian market launched in August, when a Boeing 777 aircraft from Sao Paulo (GRU) landed in Los Angeles (LAX) and turned the largest city in California into LATAM’s 22nd international destination. LATAM is the major Brazilian airline connecting Brazil with the world, with the largest number of passengers flying any Brazilian airline to or from the country, according to Brazil’s National Civil Aviation Agency.
In 2023, Los Angeles County was expected to welcome a total of 49,000 Brazilian visitors, which is a nearly 50-percent recovery to pre-pandemic levels. The new Delta/LATAM route will be able to transport an average of 110,000 travelers per year directly between the destinations, representing nearly 65 percent1 of the number of Brazilian tourists who will visit LA in 2024, according to the Los Angeles Tourism Economics Forecast2.
Check the best tips for a wonderful trip to LA below:
1. Hollywood Sign’s Centennial
2023 marks a significant milestone for the iconic Hollywood Sign. In 1923, workers used mules and wagons to haul the wood and sheet metal used to build the 45-foot-tall letters of the original “Hollywoodland” sign. Shortened to “Hollywood,” the iconic sign in the Santa Monica Mountains has symbolized the Golden Age of Hollywood for the past 100 years.
As part of the centennial celebrations, immerse yourself in Hollywood's history at the Academy Museum of Motion Pictures' Hollywoodland exhibit, offering a glimpse into the founding of the Hollywood studio system. For sensational views, a great outdoor experience, and some serious exercise, you can set off for Mt. Hollywood, Brush Canyon, or Cahuenga Park hiking trails. You can also enjoy the Hollywood Sign as your backdrop and in a more relaxed setting with delightful cuisine and drinks at rooftop venues such as the Highlight Room or Mama Shelter Los Angeles.
2. Los Angeles Memorial Coliseum’s 100th Anniversary
The Los Angeles Memorial Coliseum is more than just a sports venue, it's a symbol of history. Celebrating a century of hosting major sporting and entertainment events, this iconic landmark has witnessed it all, from the Super Bowl to Martin Luther King Jr.'s historic speech. Join in the centennial festivities, including events like Nascar's Busch Light Clash and the Super Motocross World Championship, as the Coliseum continues to make history.
3. Warner Bros. Studios' 100th Anniversary
Warner Bros. Studios century-long reign as both a Hollywood and global icon began in 1923, just four years before the release of The Jazz Singer – the world’s first full-length talking film. The studio will celebrate its 100th anniversary with a year-long extravaganza, featuring museum exhibits, screenings at the Academy Museum of Motion Pictures, and a special exhibit at the Warner Bros. Studio Tour Hollywood. Explore the magic from Hollywood’s infancy, through its Golden Age, and contemporary productions at screenings of beloved titles such as Casablanca and the enchanting Wizarding World of Harry Potter.
4. Millennium Biltmore's 100th Anniversary
The Millennium Biltmore Hotel Los Angeles, a historic landmark treasure since 1923, commemorates its 100th anniversary with refined, elegant celebrations that will include a grand 100th Anniversary Ball, thematic speakeasy events, high teas at the Rendezvous Court, and a fashion show. Experience the restoration of original fresco ceilings, new windows, and fixtures, as the hotel pays homage to its 20th-century charm.
5. Hotel Boom in LA
Los Angeles has expanded its hospitality options, welcoming over 5,000 new hotel rooms in recent years. Visitors have a nearly endless menu of choices, from the luxurious Conrad Los Angeles to the iconic Fairmont Century Plaza, and boutique hotels like Thompson Hollywood and Downtown LA Proper. Upcoming additions like Moxy & AC Los Angeles and Kensho Ryokan offer unique experiences across LA's diverse neighborhoods.
6. The Vinyl District
While Hollywood's allure remains timeless, the Vinyl District is breathing new life into this storied neighborhood. Paying homage to its musical heritage, this emerging district boasts glamorous hotels, new dining concepts, and venues that blend old Hollywood's music scene with contemporary beats. Experience the revitalization of a legendary neighborhood.
7. The Arts District
Immerse yourself in creativity in the Arts District of Downtown LA. Admire murals by renowned street artists, explore curated galleries like Hauser & Wirth, and savor award-winning dining experiences at restaurants like Camphor and Caboco. ROW DTLA offers boutique shops, outdoor markets, and top-tier dining options. With Kensho Ryokan opening soon, this creative haven continues to evolve.
8. Destination Crenshaw
Witness the transformation of Crenshaw Boulevard with Destination Crenshaw, the nation's largest public/private Afro-American art program. Infuse your visit with vibrant community spaces, stunning artworks, and economic development. This project celebrates Afro-American culture while preserving its heritage.
9. Super Nintendo World
Experience the magic of Super Nintendo World at Universal Studios Hollywood. Dive into the world of Mario, Luigi, and Princess Peach with immersive rides, augmented reality experiences, and delectable themed cuisine at Toadstool Café. Don't forget to pick up collectible memorabilia at 1-UP Factory.
10. Dining Extravaganza
Los Angeles has cemented its status as a global dining capital, with numerous MICHELIN-starred restaurants and culinary experiences spanning diverse cuisines. From street food to fine dining, LA offers a culinary journey reflecting its multicultural fabric. Join the celebration during Dine LA Restaurant Week's 15th anniversary for an unforgettable culinary experience.
With its abundant sunshine, Los Angeles encourages outdoor adventures. Hike the trails of Griffith Park, explore Runyon Canyon, or enjoy a scenic bike ride along the coastline. Ski in the morning and surf in the afternoon—it’s all there for you in The City of Angels.
Embrace the future with Los Angeles' transportation upgrades. The Automated People Mover at LAX and expansions to the Metro system enhance connectivity and convenience throughout the metropolitan area. LA is prepared to welcome major events, including the 2026 FIFA World Cup and the 2028 Summer Olympic & Paralympic Games.
¹ Estimate considered according to the forecast number of customers to be transported by LATAM on the São Paulo-Los Angeles route in 1 year of operation.
² According to data from the Los Angeles Tourism Economics Forecast, the location expects to receive 85,000 Brazilian visitors in 2024.