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"Same Flight” – Delta’s latest brand campaign – highlights Delta’s ongoing commitment to bringing people together.
Feb. 28, 2020, 2 p.m.
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As the sun rises in cities around the world this morning, a new uniform collection makes its first public appearance on 64,000 Delta Air Lines employees in airplanes, airports and hangars from Sydney to Honolulu. Created by fashion authority and acclaimed designer Zac Posen and built with Lands' End quality ...
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Downloads available below; just click the arrow below each logo. INTRODUCTION Delta is committed to making flying better. True to that commitment, we must be diligent in all efforts of brand representation and communication. The Delta identity is a seal of approval and a promise of industry-leading products and services ...
July 7, 2020, 10 a.m.
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The Harris Poll named Delta Full Service Airline Brand of the Year in the travel category of its annual EquiTrend Study. The study reveals the strongest brands in a number of industries – including media, travel, finance, automotive, entertainment, retail and restaurants – based on consumer response. The EquiTrend Brand ...
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More than $8 billion in product investments are a hallmark of Delta’s evolution from a commoditized experience – a seat on a plane from point A to point B – to an array of offerings for all customers. Tim Mapes, Delta Senior Vice President – Marketing discussed the airline’s approach ...
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MOJAVE, Calif. - With 10 state-of-the-art A330 Airbus airplanes joining Delta’s fleet over the next two years, the airline saw an opportunity to tell a story of an innovative aircraft. And how Delta Marketing told that story was just as cutting edge. Equipped with top-notch technology, the A330-300 can fly ...
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Delta’s new TV spot “Take Off” launched Tuesday, and it’s making waves in the advertising community for its departure from traditional airline ads. The spot was filmed in just one take from the viewpoint of an airplane during its takeoff roll, and no airplanes are shown in the spot. Advertising ...
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Adam Pinsley, a graphic designer in Delta’s Marketing Department responsible for a slew of the airline’s creative assets, wasn’t satisfied with the red widget on the fleet's tail or the Delta logo adjacent to the boarding door. Brand and aircraft recognition, he said, shouldn’t end when Delta’s jets leave an ...