Since 2005, Delta has proudly supported 99 research projects at the Breast Cancer Research Foundation, raising over $24.75 million.

October is Breast Cancer Awareness Month and Delta is once again going pink to support the cause. 

"Because of early detection, I was able to begin my fight right away,” said Kristen Manion Taylor, S.V.P. of In-Flight Service and a breast cancer survivor. “By a stroke of luck, the life-saving treatment and care I received was through doctors who were funded by our BCRF partnership. Delta’s involvement and annual promotion of this cause is now personal; it means the world to me. The continued generosity and support of Delta employees and customers is amazing, and I could not be more grateful.” 

In 2023 alone, an estimated 297,790 women and 2,800 men in the U.S. will be diagnosed with breast cancer. The next round of funding — and the next breakthroughs — hinge on what happens now. 

“BCRF has long been a cause near and dear to my heart, but when my mother was diagnosed last year, it took on a whole new meaning. Standing by her side as she battled breast cancer so bravely, I knew I would do anything to find a cure,” said Allison Ausband, E.V.P. and Chief Customer Experience Officer. “I am humbled by Delta’s unwavering presence in this fight as we work together to fund research and support survivors and fighters, knowing we won’t stop we’ve ended this disease.”   

Each year, our customers are instrumental to fundraising efforts. Keep reading for ways you can support, whether at home or in the air. Donations can be made all year round at delta.com/BCRF. 

ON BOARD 

Starting Oct. 1, customers can support the cause by eating and drinking pink on board. For the entire month, 25% of proceeds from all on-board food and beverage purchases will be donated to BCRF. Furthermore, in collaboration with its partners, some of Delta’s snack and drink offerings will be turning pink to show support.  

Sweetwater 420 

Support while you sip! For Breast Cancer Awareness Month in October and Prostate Cancer Awareness Month in November, Delta customers will be able to try Sweetwater 420 beer in a special pink and blue can to raise awareness for research to eradicate these diseases. 

Sweetwater 420 beer will be complimentary to customers in First Class and Delta Comfort+ and available for purchase to customers in Main Cabin on all domestic flights. 

Kate’s Real Food Bar 

The Kate’s Real Food Bar flavor will be changing to a special pink Oatmeal, Cranberry, and Almond bar.  

The special edition Kate’s Real Food Bar will be available to customers in all cabins on most domestic flights during the month of October.  

Biscottea Pink Traditional Teatime Shortbread Cookie 

Biscottea Pink Traditional Teatime Shortbread Cookie is perfect for dunking in tea or nibbling on its own. 

The special pink Biscottea Shortbread Cookie will be available to customers in domestic First Class and Delta Comfort+ cabins as part of our PM snack basket during the month of October. 

FitJoy Cheezy White Cheddar Pretzel Twists 

Customers can try FitJoy Cheezy White Cheddar Pretzel Twists in its signature pink packaging. Vegan, gluten-free and nut-free, everyone can get in on the delicious fun. 

FitJoy Cheezy White Cheddar Pretzel Twists will be available to customers in domestic First Class and Delta Comfort+ cabins as part of our PM snack basket during the month of October. 

Minute Maid Pink Lemonade 

A twist on something sweet, Classic Minute Maid Pink Lemonade is made with real lemons for a deliciously sunny, smile-inducing taste that truly refreshes.  

Minute Maid Pink Lemonade will be available for all customers on domestic flights during the month of October. 

Pink Sky Specialty Cocktail 

Drink pink! Try the limited-edition specialty cocktail, the “Pink Sky,” while you relax during your flight as part of Delta’s initiative to raise money for the Breast Cancer Research Fund. A combination of Du Nord Vodka and Minute Maid Pink Lemonade, this refreshing drink supports real change.  

The Pink Sky will be available complimentary for customers in the First Class and Delta Comfort+ and for purchase for customers in Main Cabin during the month of October. 

Pink Une Femme Cali Sparkling Wine 

Une Femme is back again to support breast cancer research. Pink Une Femme “The Callie” Sparkling Rosé will continue to be available on domestic routes to help customers think and drink pink for Breast Cancer Awareness Month.  

Une Femme “The Callie” Sparkling Rosé will be available complimentary for customers in the First Class and Delta Comfort+ and for purchase for customers in Main Cabin. 

Someone Somewhere Amenity Kit 

During the month of October, the Someone Somewhere amenity kits are turning pink to support Breast Cancer Awareness Month. Customers flying in Delta One will be treated to pink amenity kits to show their support during their flight.  

Amenity kits are available for customers in the Delta One cabin on select routes. 

Customers can also donate directly to BCRF while on board through cash, gift cards, or credit and debit cards. Flight attendants will be collecting donations throughout the month. 

ONLINE 

Throughout the month of October and year-round, customers can donate funds by visiting delta.com/BCRF and miles through SkyWish, the charitable arm of Delta’s SkyMiles and frequent flyer program, which allows Delta and its SkyMiles members to donate miles to charitable organizations worldwide. 

While employees don pink uniforms during October, customers can show their support in pink too. The Pink Boutique offers co-branded Delta and BCRF merchandise, including sweatshirts, water bottles and even sneakers and all proceeds from the Pink Boutique directly benefit BCRF. 

BCRF’s grant recipients depend on our support to make discoveries, mount clinical trials and keep their labs in full operation all year long. Carry us closer to the cure by supporting BCRF today.  

BCRF is a nonprofit organization committed to achieving prevention and a cure for breast cancer. BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Since its founding in 1993 by Evelyn H. Lauder, BCRF has raised more than a billion dollars for lifesaving research.