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‘Meant to Be Together’: New Delta and LATAM Airlines campaign highlights exceptional customer benefits of alliance linking North and South America

The "Meant to Be Together" campaign will be featured across various communication channels, including digital media and social networks.

Nov. 22, 2023, 4 p.m.

Delta and LATAM Airlines have unveiled a marketing campaign that is bringing to life the partnership’s superior customer benefits and route network for air travelers throughout the Americas.

Since implementing their transformative partnership in 2022, the award-winning airlines have made travel between North and South America easier and more enjoyable than ever by expanding their route networks, optimizing their flight schedules and airport operations, and offering travelers improved access to 300 destinations on the two continents. This is why Delta and LATAM - like travelers, their loved ones, friends and destinations - complement each other and are “Meant to be Together,” as the tagline of the campaign suggests. 

"Since the inception of our collaboration with LATAM, we have worked tirelessly to unite the two continents like never before, connecting cultures and building bridges between people,” said Alex Antilla, Delta's vice president for Latin America. “The 'Meant to Be Together' campaign mirrors our shared vision and commitment to delivering exceptional experiences for our customers."

The "Meant to Be Together" campaign will be featured across various communication channels, including digital media and social networks. The campaign centers on the Delta and LATAM partnership at its finest, with seamless journeys and exceptional connections through the strength of  their superior networks, loyalty benefits and award-winning customer experience on the ground and in the air.

"The goal of this campaign is to celebrate our progress in collaboration with Delta Air Lines to significantly improve the travel experience for customers moving between North and South America," said Marty St. George, Chief Commercial Officer of LATAM Airlines Group. "More routes, faster connections, and a much wider range of benefits is something travelers are already seeing, and we're excited to tell the world about it."

The Delta-LATAM Joint Venture has announced exciting expansions in its services between the United States and South America, including new routes and enhanced frequencies. Among the routes already in operation due to the partnership are Orlando-Bogotá, Los Angeles-Sao Paulo, Medellín-Miami and a second Lima-Atlanta frequency, all operated by LATAM. Additionally, Delta has introduced its second daily flight between Atlanta and Bogotá. In December, the partners will introduce new routes, including three Delta services: Atlanta to Cartagena starting on Dec. 22, seasonal service from New York-JFK to Rio de Janeiro starting on Dec. 16, and the return of Atlanta-Rio de Janeiro service, beginning Dec. 16 and operating year-round in response to growing demand.

As Delta and LATAM Airlines continue to build their partnership, the campaign will serve as a reminder of their shared mission: connecting people, businesses, and cultures, and enriching the lives of those who travel with them.

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