Recognized for “hyper-personalizing airport wayfinding,” Delta claimed the No. 8 spot on Fast Company’s list of Most Innovative Companies in the travel category.
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For the fourth time in six years, Delta is one of Fast Company’s Most Innovative Companies worldwide, the annual list that highlights businesses at the forefront of transforming their respective industries.
"The best travel companies of 2023 are anticipating the changing desires of travelers,” says Fast Company’s Stirling Kelso. Delta took the No. 8 spot in the travel category, recognized for “hyper-personalizing airport wayfinding” with its Parallel Reality experience and for leveraging innovation and technology throughout 2022 as the airline debuted once-in-a-generation facilities at New York-LGA and Los Angeles International Airport.
“This recognition from Fast Company reinforces Delta’s commitment to customer-first innovation as we seek to make the future of travel personalized, seamless and even more enjoyable,” said Chief Customer Experience Officer Allison Ausband. “We remain focused on addressing what matters most to our customers and delivering an unmatched customer experience through state-of-the-art airports, digital experiences like Delta Sync, continuing to advance the Fly Delta app, leading global partnerships and of course, the Delta people, who make it all possible.”
Delta debuted its Parallel Reality experience at Detroit Metropolitan Airport last June, bringing to life a technology that was first previewed at CES in 2020 and developed in partnership with startup Misapplied Sciences. Parallel Reality, which allows multiple people simultaneously looking at the same display to see their own uniquely personalized content, is a powerful and simple-to-use step forward in personalizing the customer experience. After passengers opt into the experience by scanning their boarding pass, multi-view pixel technology directs different-colored light to specific viewing zones, which allows multiple people looking at the same display to see personalized content like gate or baggage claim numbers.
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Customers departing from Detroit Metropolitan Airport can now access PARALLEL REALITY™ technology, a must-be-seen-to-be-believed experience that demonstrates Delta’s spirit of innovation and commitment to customers.
Elsewhere, Delta continues to build airports that are comfortable, easy to navigate and part of an effortlessly connected journey, capable of absorbing and supporting new innovative experiences as technology evolves. Last year, Delta unveiled brand-new, technology-forward terminals at New York’s LaGuardia Airport and Los Angeles International Airport.
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Delta is celebrating its latest investment in New York as it prepares to open its new Terminal C at LaGuardia Airport to customers, a massive milestone in the $4 billion program to transform and modernize one of the airline’s key hubs.
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On April 20, the first phase of the new Delta Sky Way at LAX officially opened to customers, along with the terminal’s new, premier Delta Sky Club. The joint $2.3 billion investment in partnership with Los Angeles World Airports is slated for completion next year.
As 2023 unfolds, Delta remains focused on keeping innovation and personalization at the forefront. At CES 2023, the company announced the introduction of fast, free onboard Wi-Fi in partnership with T-Mobile, which became available on most domestic mainline aircraft as of Feb. 1. Delta also debuted Delta Sync: its vision for personalized experiences that will deliver a connected journey for Delta SkyMiles Members from home to destination, launching mid-2023.
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Delta became the first major U.S. airline to introduce fast, free Wi-Fi for all, in partnership with T-Mobile. The experience is available on most domestic mainline aircraft as of Feb. 1, with full availability on international and regional aircraft by the end of 2024.
Delta was named to Fast Company's Most Innovative Companies in 2021, 2019 and 2018. Earlier this year, the company was also named the World’s Most Admired Airline by Fortune, with the company ranking No. 1 across the board in the industry for values including innovation and people management. Delta also rated higher than any other airline on Fortune’s overall list of Most Admired Companies, climbing to No. 12 this year.
