article  |  Awards & Recognition
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For Julieta McCurry, her job isn’t about brand strategy or ad placements, she told AdWeek. It’s all about connecting with the customer. The advertising outlet recently highlighted McCurry, Delta’s Director – U.S. Marketing Communications & Sponsorships, as one of Atlanta’s 20 Rising Brand Stars who are bringing global attention to ...
April 20, 2017, 12:05 p.m.
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“Everyone else can go home because Delta Air Lines has officially won the niche marketing game.” So says LAist, a popular blog that covers all things Los Angeles – from news and sports, to arts and events. Last week, Delta launched a series of new ads in L.A. as part ...
March 6, 2017, 3:58 p.m.
article  |  Strategy & Leadership
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Online tech community Hot Topics named Tim Mapes, Delta’s Senior Vice President and Chief Marketing Officer, among the 100 Most Innovative CMOs globally. Members of the Hot Topics community selected Mapes from more than 600 nominees. Judges were asked to select individuals who had a proven track record in contributing ...
Dec. 9, 2016, 4:22 p.m.
article  |  Business
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Dan Csont will join Delta Dec. 12 as Vice President of Brand Management. In this role Csont will oversee the airline’s product development and customer experience programs, brand design and marketing communications programs. “Dan has a strong track record of combining innovation, brand strategy, strategic marketing communications and analytics to ...
Dec. 9, 2016, 11:57 a.m.
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Sept. 30, 2016, 12:10 p.m.
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Finally, you booked your dream vacation to Paris. The next step? Text everyone you know! With the new Delta Travel Stickers for iMessage, travelers can add a little color – as well as a Delta airplane, international destinations or Biscoff cookies – to texts celebrating their next adventure. As one ...
Sept. 30, 2016, 11:57 a.m.
video  |  Purpose
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Delta today released a video evoking unity with a nod to flying. The video debuts on Facebook, Twitter and YouTube and complements the airline’s sponsorship of #WhoWeAre – an innovative partnership between StoryCorps, the groundbreaking oral history project, and Upworthy, a mission-driven media company. #WhoWeAre is a campaign designed to ...
Aug. 18, 2016, 2:40 p.m.
video  |  Purpose
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Delta dads are the stars in a new video celebrating Father’s Day. Like the Mother’s Day video released in May, the video uses heartwarming, candid interviews with Delta kids to pay tribute to Delta dads for the role they play both in caring for their children and caring for Delta’s ...
June 15, 2016, 2:35 p.m.
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You Can’t Stop Seattle – that is the message Delta is sending with the launch of a locally relevant, regional ad campaign targeting customers in Delta’s growing West Coast hub. The campaign is marked by Delta’s first TV spot localized for Seattle and celebrates Delta’s relationships with the city’s beloved ...
May 2, 2016, 5:20 p.m.
article  |  History
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A first-edition Delta Gift Card made from a retired DC-9-51 was recently donated to the Delta Flight Museum by the Global Distribution team in honor of the aircraft’s 40th anniversary. The airline announced the availability of 2,500 limited-edition gift cards for sale last fall. “We are thrilled to provide the ...
March 8, 2016, 12:15 p.m.
article  |  Awards & Recognition
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Delta’s Digital Marketing team took home four awards – including top honors for its gift card campaign – at the 2016 Atlanta Advertising Awards gala. The Atlanta Advertising Awards, or ADDYs, is a branch of the American Advertising Awards that recognizes creative excellence across Atlanta. This year, more than 70 ...
March 1, 2016, 1:39 p.m.
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Delta debuted a TV spot celebrating the pursuit of life’s greatest opportunities during the GRAMMY broadcast Monday evening. “Tell the World” celebrates life’s defining moments – when there’s no turning back, that moment on the cusp of something magical, that culminates a lifetime of preparation, that stays with you forever ...
Feb. 16, 2016, 6:13 p.m.
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Delta Is Ready When You Are - Marketing slogan used since the 1960s.
Feb. 1, 2016, 12:03 p.m.