Marketing
Under the slogan “To See Beyond, Go Up,” the marketing campaign focuses on the Brazilian, Chilean, Colombian and Peruvian markets. Campaign supports Delta’s North/South America partnership with LATAM Airlines, celebrates its growth to region and its customer experience investments.
Delta’s Chief Marketing Officer oversees the airline’s global marketing and creative services team to deepen its reputation as a trusted consumer brand.
Developed in partnership with Delta’s advertising partner Wieden+Kennedy New York, the campaign will launch on Jan. 31. Spots will run on NBC’s TODAY show, the Winter Olympics Opening Ceremony, Late Night with Seth Meyers, That’s My Jam with Jimmy Fallon and more in the coming weeks.
At the Delta-hosted LAX send-off event athletes walked a red carpet and boarded their aircraft in a private hangar.