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"Same Flight” – Delta’s latest brand campaign – highlights Delta’s ongoing commitment to bringing people together.
Feb. 28, 2020, 2 p.m.
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Huge “kindness” walls covered in red envelopes are popping up in New York-JFK, Boston Logan and Seattle-Tacoma airport concourses this week. The interactive exhibits, part of Delta’s “Kindness Connects Us” campaign, invite Delta customers and employees to take a note of kindness and leave one for someone else. A “kindness” ...
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Delta Chief Marketing Officer Tim Mapes has been named one of Adweek's "50 indispensable media, marketing and tech players," joining executives from Amazon, Disney, Netflix and Spotify. The Adweek 50, published today, is an annual list of corporate leaders "shaking things up, raising the bar and continually redefining the marketplace." ...
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NEW YORK - Delta is taking over Brooklyn again this summer with another selfie-ready wallscape, this time introducing millennial New Yorkers to the phonetic "alpha-bravo-charlie" language that pilots use to clearly communicate critical information in flight. The airline teamed up with Australian designer Karan Singh to illustrate each of the ...
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Tim Mapes is among The World's Most Influential CMOs, according to a report out today by Forbes, LinkedIn and Sprinklr. Tim returns to the publication's annual list jumping to No. 26 in 2018. "We're proud of the fact that no one better connects the world than Delta," Mapes said. "I ...
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In partnership with the cosmos, a team of Delta professionals set out to capture images of the airline's new flagship aircraft, the A350-900, against a truly unique backdrop: A "super blue blood moon eclipse​​."​ Mother Nature last offered such a view in 1866. The result – a jaw-dropping viral video ...
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It wasn’t that long ago that customers had just three general seating choices when flying: coach, business class or first class. It was an age of commoditization, ruled by schedule and price with limited distinction between airlines. Things began to change when airlines introduced premium economy seat products, including Delta ...
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Delta's superior customer experience has been recognized once again, highlighted recently by a five-star rating from APEX Official Airline Ratings. The honor is based on customer feedback. The survey found Delta to be only one of 14 global airlines awarded a five-star rating out of the 470 passenger airlines surveyed ...
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BizBash recently listed Delta as No. 3 among the top 10 innovative brands of 2017. The marketing trade outlet highlighted companies that create compelling live events to engage customers and build social media buzz. The outlet spotlighted the airline’s most engaging marketing events, including a fashion show to unveil Delta’s ...
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For Julieta McCurry, her job isn’t about brand strategy or ad placements, she told AdWeek. It’s all about connecting with the customer. The advertising outlet recently highlighted McCurry, Delta’s Director – U.S. Marketing Communications & Sponsorships, as one of Atlanta’s 20 Rising Brand Stars who are bringing global attention to ...
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“Everyone else can go home because Delta Air Lines has officially won the niche marketing game.” So says LAist, a popular blog that covers all things Los Angeles – from news and sports, to arts and events. Last week, Delta launched a series of new ads in L.A. as part ...
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Online tech community Hot Topics named Tim Mapes, Delta’s Senior Vice President and Chief Marketing Officer, among the 100 Most Innovative CMOs globally. Members of the Hot Topics community selected Mapes from more than 600 nominees. Judges were asked to select individuals who had a proven track record in contributing ...
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Dan Csont will join Delta Dec. 12 as Vice President of Brand Management. In this role Csont will oversee the airline’s product development and customer experience programs, brand design and marketing communications programs. “Dan has a strong track record of combining innovation, brand strategy, strategic marketing communications and analytics to ...