video  |  People & Culture
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Developed in partnership with Delta’s advertising partner Wieden+Kennedy New York, the campaign will launch on Jan. 31. Spots will run on NBC’s TODAY show, the Winter Olympics Opening Ceremony, Late Night with Seth Meyers, That’s My Jam with Jimmy Fallon and more in the coming weeks.
Jan. 31, 2022, 2 p.m.
article  |  People & Culture
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At the Delta-hosted LAX send-off event athletes walked a red carpet and boarded their aircraft in a private hangar.
Jan. 27, 2022, 2 p.m.
video  |  Sustainability
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Delta’s new brand campaign builds on the commitment first announced in March 2020 to be the first carbon-neutral airline globally.
Sept. 13, 2021, noon
video  |  Business
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Delta's message to customers returning to the skies: Never underestimate the small things in life. In Delta's newest brand campaign – "Thinking Small" – viewers are led through an emotional journey, acknowledging the big things we've dealt with over the past year and recognizing it's the little things that got ...
June 15, 2021, 11 a.m.
video  |  Diversity, Equity & Inclusion
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"Same Flight” – Delta’s latest brand campaign – highlights Delta’s ongoing commitment to bringing people together.
Feb. 28, 2020, 2:29 p.m.
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Huge “kindness” walls covered in red envelopes are popping up in New York-JFK, Boston Logan and Seattle-Tacoma airport concourses this week. The interactive exhibits, part of Delta’s “Kindness Connects Us” campaign, invite Delta customers and employees to take a note of kindness and leave one for someone else. A “kindness” ...
Dec. 17, 2018, 10:30 a.m.
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Delta Chief Marketing Officer Tim Mapes has been named one of Adweek's "50 indispensable media, marketing and tech players," joining executives from Amazon, Disney, Netflix and Spotify. The Adweek 50, published today, is an annual list of corporate leaders "shaking things up, raising the bar and continually redefining the marketplace." ...
Nov. 26, 2018, 1:30 p.m.
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NEW YORK - Delta is taking over Brooklyn again this summer with another selfie-ready wallscape, this time introducing millennial New Yorkers to the phonetic "alpha-bravo-charlie" language that pilots use to clearly communicate critical information in flight. The airline teamed up with Australian designer Karan Singh to illustrate each of the ...
June 29, 2018, 10:13 a.m.
article  |  Awards & Recognition
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Tim Mapes is among The World's Most Influential CMOs, according to a report out today by Forbes, LinkedIn and Sprinklr. Tim returns to the publication's annual list jumping to No. 26 in 2018. "We're proud of the fact that no one better connects the world than Delta," Mapes said. "I ...
June 21, 2018, 2:50 p.m.
video
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In partnership with the cosmos, a team of Delta professionals set out to capture images of the airline's new flagship aircraft, the A350-900, against a truly unique backdrop: A "super blue blood moon eclipse​​."​ Mother Nature last offered such a view in 1866. The result – a jaw-dropping viral video ...
March 6, 2018, 9:55 a.m.
article  |  Customer Experience
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It wasn’t that long ago that customers had just three general seating choices when flying: coach, business class or first class. It was an age of commoditization, ruled by schedule and price with limited distinction between airlines. Things began to change when airlines introduced premium economy seat products, including Delta ...
Feb. 6, 2018, 5:01 p.m.
article  |  Awards & Recognition
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Delta's superior customer experience has been recognized once again, highlighted recently by a five-star rating from APEX Official Airline Ratings. The honor is based on customer feedback. The survey found Delta to be only one of 14 global airlines awarded a five-star rating out of the 470 passenger airlines surveyed ...
Sept. 26, 2017, 11:31 a.m.
article  |  Awards & Recognition
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BizBash recently listed Delta as No. 3 among the top 10 innovative brands of 2017. The marketing trade outlet highlighted companies that create compelling live events to engage customers and build social media buzz. The outlet spotlighted the airline’s most engaging marketing events, including a fashion show to unveil Delta’s ...
June 16, 2017, 1:05 p.m.