Delta is harnessing technology via a commitment with IBM to identify unconscious bias in our advertising, the latest step in our longstanding efforts to reflect diversity and boldly pursue equity in advertising and marketing campaigns.

“Everyone else can go home because Delta Air Lines has officially won the niche marketing game.” So says LAist, a popular blog that covers all things Los Angeles – from news and sports, to arts and events. Last week, Delta launched a series of new ads in L.A. as part ...

Steve Sear, Senior Vice President – Global Sales, was named to the 2016 Hot List for industry influencers by Buying Business Travel, the UK’s leading publication for travel buyers. Last summer, Sear and the Global Sales team launched Delta’s Operational Performance Commitment, which promises Delta will outperform rival airlines on ...

New York’s No. 1 airline continues to share the love via a high-impact ad buy in today’s New York Times for the publication’s readers upstate and throughout the metropolitan area. As part of Delta’s recent co-branded partnership with Empire State Development, the buy features nine quarter-page ads using the iconic ...

Delta Air Lines (NYSE: DAL) is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty. Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica ...