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Through the eyes of children from communities around the world, "Close the Gap" – Delta's newest brand campaign launching March 20 – celebrates early milestones we all share and how they connect us. The iconic voice of actress Viola Davis guides viewers as they witness these childhood moments from different ...
March 20, 2019, 8 a.m.
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“Everyone else can go home because Delta Air Lines has officially won the niche marketing game.” So says LAist, a popular blog that covers all things Los Angeles – from news and sports, to arts and events. Last week, Delta launched a series of new ads in L.A. as part ...
March 6, 2017, 3 p.m.
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Delta today released a video evoking unity with a nod to flying. The video debuts on Facebook, Twitter and YouTube and complements the airline’s sponsorship of #WhoWeAre – an innovative partnership between StoryCorps, the groundbreaking oral history project, and Upworthy, a mission-driven media company. #WhoWeAre is a campaign designed to ...
Aug. 18, 2016, 2 p.m.
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New Yorkers take pride in being, well, New Yorkers. It’s a place where everyone walks faster, talks faster and simply goes faster. Everyone’s pursuing what’s next -- the next idea, the next job, the next audition. And Delta's latest TV spot pays homage to a New York that never stops ...
April 4, 2016, 11 a.m.
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Delta debuted a TV spot celebrating the pursuit of life’s greatest opportunities during the GRAMMY broadcast Monday evening. “Tell the World” celebrates life’s defining moments – when there’s no turning back, that moment on the cusp of something magical, that culminates a lifetime of preparation, that stays with you forever ...
Feb. 16, 2016, 6 p.m.
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Steve Sear, Senior Vice President – Global Sales, was named to the 2016 Hot List for industry influencers by Buying Business Travel, the UK’s leading publication for travel buyers. Last summer, Sear and the Global Sales team launched Delta’s Operational Performance Commitment, which promises Delta will outperform rival airlines on ...
Jan. 14, 2016, 11 a.m.
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New York’s No. 1 airline continues to share the love via a high-impact ad buy in today’s New York Times for the publication’s readers upstate and throughout the metropolitan area. As part of Delta’s recent co-branded partnership with Empire State Development, the buy features nine quarter-page ads using the iconic ...
Dec. 9, 2015, 6 a.m.
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Delta’s new TV spot “Take Off” launched Tuesday, and it’s making waves in the advertising community for its departure from traditional airline ads. The spot was filmed in just one take from the viewpoint of an airplane during its takeoff roll, and no airplanes are shown in the spot. Advertising ...
Sept. 25, 2015, 11 a.m.
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Delta Air Lines (NYSE: DAL) is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty. Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica ...
April 20, 2015, 1 p.m.