Delta’s new TV spot “Take Off” launched Tuesday, and it’s making waves in the advertising community for its departure from traditional airline ads. The spot was filmed in just one take from the viewpoint of an airplane during its takeoff roll, and no airplanes are shown in the spot. Advertising ...
ADWEEK, a popular weekly advertising trade publication first published in 1978, recently announced Tim Mapes, Delta's Senior Vice President–Marketing, was chosen as the winner of the magazine’s 2015 Brand Genius Award in the travel category. Now in its 26th year, the Brand Genius Award stands as the marketing world’s ultimate ...
Delta Air Lines (NYSE: DAL) is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty. Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica ...