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Ricardo, a physician living in Atlanta, was recently selected for “My Next Trip Back,” a social media contest aimed at U.S. Hispanics who wanted to return to Latin America and make a dream come true. For Ricardo, working side-by-side with his father, a fellow doctor, to provide medical attention to ...
Jan. 11, 2016, 4:55 p.m.
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1929: Speed, Comfort and Safety 1930s: Speed, Comfort and Convenience 1935: The Trans-Southern Route 1940: The Airline of the South 1948: None Faster. None Finer. To and Through the South. 1950s: Hospitality and Service from the Heart 1950s: One of America’s Pioneer-Scheduled Airlines 1959: The Airline with the Big Jets ...
Jan. 1, 2016, 10:10 a.m.
video  |  Strategy & Leadership
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More than $8 billion in product investments are a hallmark of Delta’s evolution from a commoditized experience – a seat on a plane from point A to point B – to an array of offerings for all customers. Tim Mapes, Delta Senior Vice President – Marketing discussed the airline’s approach ...
Nov. 23, 2015, 1:24 p.m.
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MOJAVE, Calif. - With 10 state-of-the-art A330 Airbus airplanes joining Delta’s fleet over the next two years, the airline saw an opportunity to tell a story of an innovative aircraft. And how Delta Marketing told that story was just as cutting edge. Equipped with top-notch technology, the A330-300 can fly ...
Nov. 20, 2015, 7 a.m.
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Four Delta employees are highlighted as part of a custom content series with the New York Times showcasing Delta’s "Branded Products" launch and the efforts of departments across Delta to create a thoughtful, reliable and innovative experience. The series – “Complexity of Simplicity” – was inspired by unsung heroes at ...
Oct. 7, 2015, 11:46 a.m.
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Delta’s new TV spot “Take Off” launched Tuesday, and it’s making waves in the advertising community for its departure from traditional airline ads. The spot was filmed in just one take from the viewpoint of an airplane during its takeoff roll, and no airplanes are shown in the spot. Advertising ...
Sept. 25, 2015, 11:51 a.m.
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ADWEEK, a popular weekly advertising trade publication first published in 1978, recently announced Tim Mapes, Delta's Senior Vice President–Marketing, was chosen as the winner of the magazine’s 2015 Brand Genius Award in the travel category. Now in its 26th year, the Brand Genius Award stands as the marketing world’s ultimate ...
June 26, 2015, 9:12 a.m.
article  |  Travel Well
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Delta Air Lines (NYSE: DAL) is targeting fliers from Central America to the U.S. with a new Spanish-language advertising campaign focused on customer travel experiences in order to building awareness and loyalty. Delta’s new campaign which mainly targets U.S.-bound customers from Guatemala, Honduras and El Salvador also includes Costa Rica ...
April 20, 2015, 1:38 p.m.