Fly Delta to Japan during the spring to discover the novelty of luxurious Japanese strawberries in all their glory.

Known for their exceptional flavor, variety and seasonality, Japanese strawberries are centered around some of the country’s most beloved spring pastimes. From strawberry picking at local farms to indulging in creative strawberry-themed desserts and exploring premium gift options, Japan celebrates this beloved fruit with great fanfare compared to other countries. With a strong focus on innovative farming techniques and carefully curated varieties, Japanese strawberries offer a diverse range of flavors and textures that are valued by travelers and residents alike.

For those visiting Japan during strawberry season, savoring these delicacies is more than just a treat—it’s an invitation to connect with the heart of Japanese culture.

PEAK SEASONAL PICKS

Japanese strawberries reach their peak ripeness and flavor from January to March, with availability spanning from November to May. In 2024, Tochigi Prefecture led the nation in strawberry production with 24,400 tons, followed by Fukuoka (16,800 tons) and Kumamoto (11,700 tons).

DISCOVER DELICIOUS VARIETIES

Japan offers a wide array of strawberry varieties, including the renowned Tochiotome, Amaou, and Benihoppe. These strawberries are celebrated for their perfect balance of sweetness and tartness, delivering a juicy burst of flavor in every bite.

Japanese farmers are deeply committed to quality, employing advanced greenhouse technology and precise care to ensure flawless fruit. This dedication results in strawberries that not only taste extraordinary but also look picture-perfect—setting them apart from strawberries grown in other countries.

SWEET SPRING GIFTS

In Japan, strawberries are not just fruit—they are luxurious delights. Known as “jewel-like strawberries,” these carefully cultivated fruits are a symbol of quality and attention to detail. 

Premium varieties are often presented as elaborate gifts, with prices for a single strawberry reaching several thousand yen. Gift sets often feature both red and white strawberries, symbolizing good fortune and harmony, making them a popular choice for special occasions. 

In spring, many luxury hotels offer strawberry-themed afternoon teas and buffets, featuring strawberry tarts, mousses, and dozens of other creative desserts.