Plain, simple, muted colors surround our normal lives – grey concrete, brown buildings, interior paint colors meant to blend in. And yet, the world is filled with bold colors and exciting possibilities ready to be explored.
Through its new brand spot “Kaleidoscope,” Delta reminds us to open our eyes and experience the beauty the world has to offer. The campaign debuts March 9 during the premiere of Top Chef Season 20 on Bravo.
"'Kaleidoscope' shows how Delta brings you experience-rich adventures to break away from the monotony. We believe travel expands your world in the best ways possible – bringing you more color, more growth and more connection," said Emmakate Young, Delta’s Managing Director of Brand Marketing and Sponsorships. "Things stay the same when the same is where you stay – and we love being a part of people's journeys to get out into the world."
Through the iconic voice of Viola Davis, the new campaign features a one-minute spot showing a woman in a gray world, lost to the mundaneness of her daily routine. We then cut to the Delta gate as she prepares to board a flight –and we see the jetway open as a portal of color. As she boards, we are instantly transported through her travels as she experiences the rich color of the world – both literally and metaphorically. As the spot comes to a close, viewers are left with a thought-provoking statement: “…Simply opening your eyes can open your world.”
Delta is making it easier to get out and experience new adventures, see new colors, and find new places. The airline recently announced it will become the only U.S. carrier to fly between Los Angeles and Auckland, New Zealand, and the company added new routes to Geneva, Nice and London-Gatwick and increased flights to Tel Aviv and Paris as part of its largest trans-Atlantic schedule in company history. With more than 1,750 weekly flights to 85 international destinations, Delta is giving customers more options to explore.
“Kaleidoscope” is Delta's latest campaign to inspire exploration and confidence in travelers as they seek to find inspiration through their adventures, while staying true to the company's mission of connecting the world better than anyone. The brand campaign will run via television, digital and social channels, as well as radio and out-of-home (OOH) advertising through the end of July.