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In a memorable mainstage session for hundreds of SXSW festival goers on March 10, Delta CEO Ed Bastian joined a discussion with Fortune Editor-in-Chief Alyson Shontell to talk about putting people at the center of business.

SXSW 2024 - Ed Bastian

A customer uses Delta's fast, free Wi-Fi on board on their smart phone and laptop.

Delta Sync Wi-Fi

Customers browse seatback entertainment on a Delta flight.

Customers using seatback entertainment

Experts from Delta TechOps are methodically retrofitting each aircraft in the fleet one-by-one to bring fast, free Wi-Fi onboard.

Delta customers sitting in First Class enjoy seatback entertainment.

First Class Seatback Entertainment

Virgin Voyages Delta Free Vacation

Sir Richard Branson and Delta Chief Marketing & Communications Officer Tim Mapes post for a photo during an event with Virgin Voyages.

Virgin Voyages Sir Richard Branson & Tim Mapes

Virgin Voyages Delta Surprise and Delight

A group of Delta people volunteered at the Atlanta Community Food Bank on Feb. 7.

Atlanta Community Food Bank Volunteers

A group of Delta people volunteered at the Atlanta Community Food Bank on Feb. 7.

Atlanta Community Food Bank Volunteers

An illustration of The Delta Lounge at SXSW 2024

SXSW Delta Lounge Illustration

The cover of Delta's exclusive zine for SXSW, which includes the word "Ascend"

SXSW Zine Cover

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