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Delta at SXSW

Delta embarked on a first-ever journey as the official airline of SXSW 2024, delivering exclusive experiences, premium rewards, and much more as it continues to reimagine and elevate the meaning of SkyMiles membership.

Delta embarked on a first-ever journey as the official airline of SXSW 2024. The annual festival provided a unique opportunity for Delta to deliver exclusive experiences, premium rewards, and much more as it continues to reimagine and elevate the meaning of SkyMiles membership – introducing benefits with relevance surrounding and beyond the customer’s travel journey.   

SkyMiles
Delta’s SXSW® debut featured exclusive experiences for SkyMiles® members and speaking engagements from seven Delta leaders. Read more on how Delta is leading the future of connection and rooting itself in the Austin community.

Activations

SXSW Welcome

Delta customers who arrived at Austin-Bergstrom International Airport were met with a SXSW installation outside of gate 10, complete with Delta brand ambassadors greeting customers and Delta’s curated guide to the festival. 

Once at the Austin Convention Center, Delta SkyMiles members could take advantage of exclusive badge pick-up access just for them – making the journey into Austin as swift and seamless as possible.  

SXSW 2024 SkyMiles Welcome Gallery
Delta customers who arrived at Austin-Bergstrom International Airport were met with a SXSW installation outside of gate 10, complete with Delta brand ambassadors greeting customers and Delta’s curated guide to the festival.
Austin-based Delta Air Lines flight attendant cheerfully welcomes visitors to SXSW 2024 at Austin-Bergstrom International Airport, with an invitation to grab a copy of Delta's curated guide to navigating SXSW 2024.
Austin-based Delta Air Lines flight attendants and Red Coats cheerfully welcomed visitors to SXSW 2024 outside of gate 10 from Thursday, March 7, through Wednesday, March 13 at Austin-Bergstrom International Airport, with an invitation to grab a copy of Delta's curated guide to navigating SXSW 2024.
Delta's Ascend curated SXSW 2024 guide and zine surprised and delighted SkyMiles members, featuring a limited-edition holographic collector's card commemorating the event.
Delta's Ascend zine provided a curated guide to SXSW 2024 and local Austin sights.
Delta Air Lines SkyMiles Welcome activation invites visitors from all over the world to Austin-Bergstrom Airport to SXSW 2024.
Austin-based Delta Air Lines flight attendant cheerfully welcomes visitors to SXSW 2024 at Austin-Bergstrom International Airport, with an invitation to grab a copy of Delta's curated guide to navigating SXSW 2024.
Austin-based flight attendants and Red Coats assist in assisting guests with a dedicated badge pick-up area for SkyMiles Members at the Austin Convention Center Rotunda Foyer during SXSW 2024.
Austin-based flight attendants and Red Coats assist in assisting guests with a dedicated badge pick-up area for SkyMiles Members at the Austin Convention Center Rotunda Foyer during SXSW 2024.
Visitors approach the expedited SkyMiles Member Badge Pick-Up at the Austin Convention Center Rotunda Foyer during SXSW 2024.
Austin-based flight attendants and Red Coats assist in assisting guests with a dedicated badge pick-up area for SkyMiles Members at the Austin Convention Center Rotunda Foyer during SXSW 2024.

The Delta Lounge

Open for the first half of the festival, Delta’s lounge at SXSW was a two-story respite for SkyMiles members to enjoy libations and a locally-inspired and curated menu, along with additional unique experiences: 

  • Delta Sync space: Designed to evoke Delta’s seatback in-flight entertainment screens, this space provided quieter moments for members to focus and immerse themselves in locally curated content. 
  • Starbucks magic hours: For three days, Starbucks offered members within the lounge fan-favorite beverages exclusively available at Starbucks stores around the world, including drinks from Latin America, the United Kingdom and the Asia Pacific. 
  • Gifting salon: Lounge goers were given a ticket to redeem custom limited-edition Delta x SXSW merchandise such as hats, tote bags and sweatshirts. 
  • Denim embroidery: The first 100 SkyMiles members in Delta’s SXSW lounge received an exclusive denim jacket and were able to have it personalized. 
SXSW 2024 Delta Lounge Gallery
Open for the first half of the festival, Delta’s lounge at SXSW was a two-story respite for SkyMiles members to enjoy libations and a locally-inspired and curated menu, along with additional unique experiences
Delta Lounge decor beckons members to connect to Delta's Fast, Free Wi-Fi connectivity, powered by T-Mobile during SXSW 2024.
The Delta Lounge's vibrant, verdant atmosphere provides SkyMiles members the opportunity to experience a few of Delta's key customer experiences including fast, free Delta Sync Wi-Fi, global fan-favorite beverages from Delta partner Starbucks, custom limited-edition Delta x SXSW merch, and more.
A SkyMiles member enjoys locally curated content in the Delta Sync space, an experience designed to recall Delta’s seatback in-flight entertainment screens and Fast, Free Wi-Fi powered by T-Mobile.
A SkyMiles member stops by the Gifting Salon in the Delta Lounge, an exclusive merch station where lounge goers were given a ticket to redeem custom limited-edition Delta x SXSW merchandise such as hats, tote bags and sweatshirts.
Guests of the Delta Lounge enjoyed complimentary culinary delights from Austin local and James Beard-nominated Rene Ortiz, including a mix of classics like pork carnitas with globally flavored delights such as quinoa potato latkes and tuna crispy rice.
SkyMiles members were given a ticket in the Delta Lounge to redeem custom limited-edition Delta x SXSW merchandise such as hats, tote bags and sweatshirts. 
A Delta Lounge goer checks in to the Delta Sync space, a dedicated experience that provided quieter moments for members to focus and immerse themselves in locally curated content. 
Within the Delta Lounge, a newsstand displays copies of Delta's Ascend zine, a curated guide to SXSW 2024. 
For three days within the Delta Lounge at SXSW, Starbucks offered members within the lounge fan-favorite beverages exclusively available at Starbucks stores around the world, including drinks from Latin America, the United Kingdom and the Asia Pacific.
Delta partner Starbucks served global fan-favorite beverages not found in the United States, exclusively at the Delta Lounge. SkyMiles members could try three specialty flavors, including a Dulce de Leche Latte from Latin America. 
Delta partner Starbucks imported global flavors to downtown Austin for the Delta Lounge. For three days, The Starbucks Global Magic Hour activation invited SkyMiles members to try fan-favorite beverages from Latin America, the United Kingdom and Asia Pacific.
A Delta hopper driver gives a warm welcome to visitors during SXSW 2024 festivities. The Delta-branded electric hoppers were available throughout the duration of SXSW 2024, with complimentary rides to the Austin Convention Center, the Delta Lounge or any local downtown destination.
Visitors eagerly wait to enter the Delta Lounge, a branded pop-up experience exclusively for SkyMiles members featuring fast, free Delta Sync Wi-Fi, global fan-favorite beverages from Delta partner Starbucks, custom limited-edition Delta x SXSW merch, and more.  
Delta Air Lines' presence at SXSW transcended the stage and made its way to the streets of Austin through exclusive swag. SkyMiles members had the opportunity to pick up limited-edition Delta x SXSW merch, like this one, in the Gifting Salon at the Delta Lounge. 
A SkyMiles member enjoys the Delta Sync Space at Delta's SXSW lounge while wearing exclusive Delta x SXSW merch. 
Delta flight attendants and Red Coats, who provided the airline's signature welcoming, elevated and caring hospitality to Delta Lounge attendees within the pop-up and beyond during SXSW 2024, pose with Chief Marketing Officer Alicia Tillman.
Guests of the Delta Lounge enjoyed complimentary culinary delights and light bites from Austin local and James Beard-nominated Rene Ortiz.
A SkyMiles member checks into the Denim Jacket Embroidery Station at Delta's SXSW lounge. 
The first 100 SkyMiles members to check in Delta’s SXSW Lounge received an exclusive denim jacket and were able to have it personalized with a limited-edition vintage patch with unique name embroidery. 
The first 100 SkyMiles members to check in Delta’s SXSW Lounge received an exclusive denim jacket and were able to have it personalized with a limited-edition vintage patch with unique name embroidery. 
The first 100 SkyMiles members to check in Delta’s SXSW Lounge received an exclusive denim jacket and were able to have it personalized with a limited-edition vintage patch with unique name embroidery. 
Visitors eagerly wait to enter the Delta Lounge, a branded pop-up experience exclusively for SkyMiles members featuring fast, free Delta Sync Wi-Fi, global fan-favorite beverages from Delta partner Starbucks, custom limited-edition Delta x SXSW merch, and more.  
An electric Delta-branded hopper transports members looking for a ride throughout downtown Austin. The hoppers were available throughout the duration of SXSW 2024, with complimentary rides to the Austin Convention Center, the Delta Lounge or any local downtown destination.
Staffed with flight attendants and iconic Red Coats, Delta Lounge attendees experienced Delta’s signature hospitality and the power of connection through membership.
A Delta Lounge attendee views the curated artwork while venturing the two-story respite, exclusively for SkyMiles Members during SXSW 2024. 
A Delta Lounge attendee receives a limited-edition Delta x SXSW canvas tote bag at the Gifting Salon during SXSW 2024.
SkyMiles Members spend quality time enjoying Delta Lounge activation and amenities during SXSW 2024.
SkyMiles Members enjoy the Delta Lounge amenities and activation during SXSW 2024.
SkyMiles members have a moment of relaxation and celebration in the Delta Lounge during the SXSW 2024 festivities.
SkyMiles members enjoy the Delta Lounge activation and amenities during their visit to SXSW 2024.

Waterloo Community Market

Delta partnered with Waterloo Greenway and Future Front Texas to host a pop-up market featuring more than 20 local artists and entrepreneurs on Sunday, March 10, at Meredith Heritage Tree Deck in Waterloo Park. A custom mural, co-designed by Delta and East End Eclectic, was also revealed during the market and will live in Waterloo Park through this summer. 

SXSW 2024 Waterloo Community Market Gallery
Delta Air Lines signage welcomes visitors to the pop-up market and mural unveiling event, in partnership with Future Front Texas and Waterloo Greenway on Sunday, March 10, at Meredith Heritage Tree Deck in Waterloo Park.
Austin artists Ruben Esquivel and Kat Talley with Quinnie Jenkins, Director, Community Engagement and Alicia Tillman, Chief Marketing Officer, at Delta's unveiling of a new mural, co-designed by the airline and local artists.
Ruben Esquivel of East End Eclectic stands next to a mural he co-designed with Kat Talley and Delta Air Lines. The mural will be utilized as part of Waterloo Greenway's annual Artist in Residence program with East End Eclectic through the summer and highlighted during spring and summer as part of Waterloo Greenway’s environmental and art programs. 
Visitors buzz through the Waterloo Community Market pop-up market featuring more than 20 local artists and entrepreneurs on Sunday, March 10, at Meredith Heritage Tree Deck in Waterloo Park. Delta partnered with Waterloo Greenway and Future Front Texas to host the event.
Delta Air Lines CMO Alicia Tillman and Ruben Esquivel, local Austin-based muralist (East End Eclectic) view the Waterloo Greenway activation during the SXSW 2024 festivities.

by the numbers

  • 50,000 estimated customers experienced the airport welcome at AUS gate 10
  • 4,500 visits to The Delta Lounge (100% capacity all 5 days)
  • 2,500 total audience members at Delta speaking engagements
  • 1,700 visits to our expedited badge pick-up at the Austin Convention Center
  • 300 attendees at our community engagement event at Waterloo

EXCLUSIVE EVENTS 

Medallion Member Speakeasy

For Medallion members by reservation only, a speakeasy within Delta’s SXSW lounge was open nightly and featured local live music from up-and-coming artists as well as truly exclusive experiences: 

  • Opening-night party hosted by creator and entrepreneur Issa Rae 
  • Evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ 
  • Wine experience with NBA legend and entrepreneur Carmelo Anthony and co-founder Asani Swann of VII(N)-The Seventh Estate 
SXSW 2024 Medallion Member Speakeasy Gallery
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an opening-night party hosted by creator and entrepreneur Issa Rae.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like a wine experience with NBA legend and entrepreneur Carmelo Anthony and co-founder Asani Swann of VII(N)-The Seventh Estate.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like a wine experience with NBA legend and entrepreneur Carmelo Anthony and co-founder Asani Swann of VII(N)-The Seventh Estate.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like a wine experience with NBA legend and entrepreneur Carmelo Anthony and co-founder Asani Swann of VII(N)-The Seventh Estate.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an opening-night party hosted by creator and entrepreneur Issa Rae.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an opening-night party hosted by creator and entrepreneur Issa Rae.
At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.

Executive Panels

Delta leaders joined the SXSW lineup to discuss putting people at the center of your business, redefining customer engagement, elevating what it means to be a SkyMiles member, and much more. Watch full replays of some of our leader panels below.

Ed Bastian, CEO 

Alicia Tillman, Chief Marketing Officer 

Ranjan Goswami, S.V.P. – Customer Experience Design 

Allison Ausband, E.V.P. & Chief Customer Experience Officer

Dwight James, S.V.P. – Customer Engagement & Loyalty, CEO – Delta Vacations 

Julietta McCurry, V.P. – In-Flight Entertainment and Connectivity Strategy 

SXSW 2024 Executive Leader Sessions Gallery
Ed Bastian, Delta Air Lines CEO, interviews chef and humanitarian José Andrés during the second half of the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Ed Bastian, Delta Air Lines CEO, speaks at the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Chef and humanitarian José Andrés speaks about the power of business to bring people together with CEO Ed Bastian during the second half of Bastian's SXSW Featured Session: People First, Always: How to Put Values at the Heart of your Business on March 10, 2024. 
Ed Bastian, Delta Air Lines CEO, speaks with Fortune Editor-in-Chief Alyson Shontell during the first half of the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Ed Bastian, Delta Air Lines CEO, speaks about how the company is leading the future of connection by putting people at the center of business at the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Jamar Harrison, Manager, Global Agency Sales, BOLD Business Resource Group president and Gaining Altitude video series host, kicks off the second half of Ed Bastian's SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Ed Bastian, Delta Air Lines CEO, speaks with Fortune Editor-in-Chief Alyson Shontell during the first half of the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Ed Bastian, Delta Air Lines CEO, interviews chef and humanitarian José Andrés during the second half of the SXSW Featured Session: "People First, Always: How to Put Values at the Heart of your Business" on March 10, 2024. 
Delta CEO Ed Bastian autographs a newspaper after his panel at SXSW 2024.
Shannon Womack, Managing Director - Product and Loyalty Marketing, speaks on the "No One Builds a Legacy by Standing Still: Featuring Women on the Road" panel with other women leaders from the transportation industry on their respective career journeys and the importance of diverse, dynamic leadership on March 10 at SXSW 2024.
Dwight James, SVP, Customer Engagement & Loyalty, CEO, Delta Vacations, speaks with Justin Fenner, Robb Report's senior editor, during the "Premium Experience, Elevated Membership" panel at House of Robb on March 10 during SXSW 2024. Dwight provided an overview about how Delta is elevating what it means to be a SkyMiles® member while delivering relevant value to customers.
Ranjan Goswami, SVP, Customer Experience Design, contributes the Delta perspective on the Designing Brand Experiences with Customers at the Core panel on March 11 at SXSW 2024.
Ranjan Goswami, SVP, Customer Experience Design, contributes the Delta perspective on the Designing Brand Experiences with Customers at the Core panel on March 11 at SXSW 2024.
Julieta McCurry, VP - In-Flight Entertainment and Connectivity Strategy, speaks with executives from Delta Sync partners Paramount+ and Atlas Obscura about how partnerships with key brands elevate the overall customer experience at the The Rules of Engagement: The Promise of Partnership panel on March 10 at SXSW 2024.
Delta CMO Alicia Tillman shares a stage with representatives from Pfizer and ESOBEAUTY and discusses how Delta is reimagining the role of CMO by unlocking the value of connecting members to experiences on the Rebranding the Role of the CMO panel on March 10 at SXSW 2024.
Ranjan Goswami, SVP, Customer Experience Design, contributes the Delta perspective on important partnership investment at the Designing Brand Experiences with Customers at the Core panel on March 11 at SXSW 2024.
Delta CMO Alicia Tillman shares a stage with representatives from Pfizer and ESOBEAUTY and discusses how Delta is reimagining the role of CMO by unlocking the value of connecting members to experiences on the Rebranding the Role of the CMO panel on March 10 at SXSW 2024.
Julieta McCurry, VP - In-Flight Entertainment and Connectivity Strategy, speaks with executives from Delta Sync partners Paramount+ and Atlas Obscura about how partnerships with key brands elevate the overall customer experience at the The Rules of Engagement: The Promise of Partnership panel on March 10 at SXSW 2024.
Dwight James, SVP, Customer Engagement & Loyalty, CEO, Delta Vacations, speaks with Justin Fenner, Robb Report's senior editor, during the "Premium Experience, Elevated Membership" panel at House of Robb on March 10 during SXSW 2024. Dwight provided an overview about how Delta is elevating what it means to be a SkyMiles® member while delivering relevant value to customers.

Related Coverage

In a memorable mainstage session for hundreds of SXSW festival goers on March 10, Delta CEO Ed Bastian joined a discussion with Fortune Editor-in-Chief Alyson Shontell to talk about putting people at the center of business.
People
As part of Delta’s presence at SXSW 2024, CEO Ed Bastian shared the stage with Fortune Editor-in-Chief Alyson Shontell to talk about the importance of putting people first.
A rendition of the Delta Lounge at SXSW 2024
SkyMiles
From expedited access at some of the festival’s most popular events to an exquisite members’ lounge in the center of the action, Delta is rolling out the red carpet for SkyMiles Members as the official airline partner of SXSW this year.
Customer Experience

Delta will serve as the official airline of SXSW® this March in Austin, Texas, and CEO Ed Bastian will headline a SXSW featured session on Sunday, March 10.

Delta in the News

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