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As the airline works to better reflect the diversity of the world it serves, this partnership helps broaden diversity and builds upon the significant legacy people of color have contributed to aviation.
Developed in partnership with Delta’s advertising partner Wieden+Kennedy New York, the campaign will launch on Jan. 31. Spots will run on NBC’s TODAY show, the Winter Olympics Opening Ceremony, Late Night with Seth Meyers, That’s My Jam with Jimmy Fallon and more in the coming weeks.
At the Delta-hosted LAX send-off event athletes walked a red carpet and boarded their aircraft in a private hangar.
The custom-painted A330-900, which will start flying Dec. 18, will be assigned primarily to trans-Atlantic and trans-Pacific routes.
