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Open for the first half of the festival, Delta’s lounge at SXSW was a two-story respite for SkyMiles members to enjoy libations and a locally-inspired and curated menu, along with additional unique experiences

SXSW 2024 - Delta Lounge

Visitors eagerly wait to enter the Delta Lounge, a branded pop-up experience exclusively for SkyMiles members featuring fast, free Delta Sync Wi-Fi, global fan-favorite beverages from Delta partner Starbucks, custom limited-edition Delta x SXSW merch, and more.

SXSW 2024 - Delta Lounge

A SkyMiles member checks into the Denim Jacket Embroidery Station at Delta's SXSW lounge.

SXSW 2024 - Delta Lounge

Delta Air Lines' presence at SXSW transcended the stage and made its way to the streets of Austin through exclusive swag. SkyMiles members had the opportunity to pick up limited-edition Delta x SXSW merch, like this one, in the Gifting Salon at the Delta Lounge.

SXSW 2024 - Delta x SXSW Merch

Delta flight attendants and Red Coats, who provided the airline's signature welcoming, elevated and caring hospitality to Delta Lounge attendees within the pop-up and beyond during SXSW 2024, pose with Chief Marketing Officer Alicia Tillman.

SXSW 2024 - Delta Lounge

At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.

SXSW 2024 - Aaron Franklin Event

At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.

SXSW 2024 - Aaron Franklin Event

At Delta's reservation only speakeasy for Medallion members at SXSW, members got to enjoy truly exclusive experiences, like an evening BBQ tasting experience from world-renowned Austin pit master Aaron Franklin of Franklin BBQ.

SXSW 2024 - Aaron Franklin Event

Within the Delta Lounge, a newsstand displays copies of Delta's Ascend zine, a curated guide to SXSW 2024.

SXSW 2024 - Delta Lounge

The Delta Lounge's vibrant, verdant atmosphere provides SkyMiles members the opportunity to experience a few of Delta's key customer experiences including fast, free Delta Sync Wi-Fi, global fan-favorite beverages from Delta partner Starbucks, custom limited-edition Delta x SXSW merch, and more.

SXSW 2024 - Delta Lounge

Delta Lounge decor beckons members to connect to Delta's Fast, Free Wi-Fi connectivity, powered by T-Mobile during SXSW 2024.

SXSW 2024 - Delta Lounge

A Delta Lounge goer checks in to the Delta Sync space, a dedicated experience that provided quieter moments for members to focus and immerse themselves in locally curated content.

SXSW 2024 - Delta Sync Space

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